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Coloring Books as a Branding Tool: A Creative Way to Connect with Your Audience

Coloring books have become a popular tool for relaxation and stress-relief, but they can also be a creative and effective way for businesses and organizations to connect with their audience. By creating branded coloring books, companies can offer a unique and engaging experience for their customers while promoting their brand and message. In this blog post, we will explore the benefits of using coloring books as a branding tool and provide examples of successful branded coloring books.


Benefits of Using Coloring Books as a Branding Tool

Unique and Memorable Experience: Coloring books offer a unique and memorable experience for customers. They provide a creative and interactive way to engage with a brand, making it more likely that customers will remember and connect with the brand.


Cost-Effective Marketing: Coloring books can be a cost-effective marketing tool. They are relatively inexpensive to produce and can be distributed to a wide audience, making them a great way to reach new customers and promote a brand.


Increased Brand Awareness: Branded coloring books can help increase brand awareness. By featuring a brand's logo, message, and imagery, coloring books can help customers associate positive feelings with the brand and increase brand recognition.


Improved Customer Engagement: Coloring books can help improve customer engagement. By providing a fun and interactive activity, customers are more likely to spend time engaging with the brand and its message.


Examples of Successful Branded Coloring Books

Starbucks: Starbucks released a coloring book in 2016 called "The Roastery Experience," which features illustrations of their coffee roasting process and iconic coffee cups. The coloring book was available for purchase in their stores and was also used as a promotional tool on social media.


Nike: Nike released a coloring book in 2019 called "Coloring the Court," which features illustrations of their iconic sneakers and basketball courts. The coloring book was available for download on their website and was used as a promotional tool to promote their basketball products.


The New York Times: The New York Times released a coloring book in 2016 called "The New York Times Coloring Book," which features illustrations of iconic New York City landmarks and scenes. The coloring book was available for purchase on their website and was used as a promotional tool to promote their travel section.


Tips for Creating a Successful Branded Coloring Book

Know Your Audience: Before creating a branded coloring book, it's important to know your audience. Consider their interests, hobbies, and preferences to create a coloring book that will resonate with them.


Stay True to Your Brand: While it's important to create a coloring book that will engage your audience, it's also important to stay true to your brand. Make sure the coloring book features your brand's logo, message, and imagery.


Provide Value: Provide value to your customers by creating a coloring book that is fun, engaging, and informative. Consider including interesting facts or trivia related to your brand or industry.


Promote Your Coloring Book: Once you've created your coloring book, it's important to promote it. Share it on social media, offer it as a free download on your website, or distribute it at events or conferences.



Coloring books can be a creative and effective way for businesses and organizations to connect with their audience. Branded coloring books offer a unique and memorable experience for customers while promoting a brand and message. By following these tips and examples, businesses can create successful branded coloring books that engage their audience and promote their brand.

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