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How Popular Are Coloring Books in the USA Versus Other Countries?


boy with a book on his head

Coloring books have become a global phenomenon, with millions of people worldwide enjoying the activity. In this blog post, we will explore the popularity of coloring books in the USA versus other countries.


The Popularity of Coloring Books in the USA

Coloring books have become increasingly popular in the USA in recent years, with many adults turning to coloring as a way to reduce stress and anxiety1. According to a survey conducted by the American Art Therapy Association, 81% of respondents found coloring to be relaxing and calming2. The trend has been fueled by the availability of coloring books in bookstores, craft stores, and online retailers.


The Popularity of Coloring Books in Other Countries

Coloring books have also gained popularity in other countries, with many people around the world enjoying the activity. In the United Kingdom, coloring books have become a popular pastime, with many bookstores reporting increased sales3. In France, coloring books have been used as a form of art therapy for patients with mental health issues4. In Japan, coloring books have become a popular way to relieve stress and anxiety5.


Factors Affecting the Popularity of Coloring Books

The popularity of coloring books varies from country to country and is influenced by several factors, including:


Cultural Differences

Cultural differences can play a significant role in the popularity of coloring books. In some countries, coloring is seen as a form of art therapy, while in others, it is viewed as a fun pastime.


Availability

The availability of coloring books can also impact their popularity. In countries where coloring books are readily available, such as the USA and the UK, they are more likely to be popular.


Marketing

Marketing can also influence the popularity of coloring books. In some countries, coloring books have been marketed as a form of art therapy, while in others, they have been marketed as a fun activity for adults.


Coloring books have become a popular activity in many countries around the world, including the USA, the UK, France, and Japan. The popularity of coloring books varies from country to country and is influenced by cultural differences, availability, and marketing. Regardless of where you are in the world, coloring books can be a great way to relax, reduce stress, and unleash your creativity.


Bibliography:


Sources:

Chua, J. (2016, June 7). The rise of the adult coloring book trend. Retrieved from https://www.cnn.com/2016/06/06/health/adult-coloring-books-popularity-mental-health/index.html


American Art Therapy Association. (2016). AATA Survey on Coloring Books. Retrieved from https://arttherapy.org/aata-survey-on-coloring-books/


BBC News. (2015, August 10). Adult colouring books top Amazon bestseller list. Retrieved from https://www.bbc.com/news/uk-33868656


Le Parisien. (2016, January 14). Les coloriages anti-stress, une thérapie adoptée par les Français. Retrieved from https://www.leparisien.fr/laparisienne/sante/les-coloriages-anti-stress-une-therapie-adoptee-par-les-francais-14-01-2016-5454965.php


Japan Today. (2015, October 23). Japan's latest craze: Adult coloring books. Retrieved from https://japantoday.com/category/features/lifestyle/japans-latest-craze-adult-coloring-books


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