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Is the coloring book market open to new artists and authors?

Coloring books have become a popular pastime for people of all ages, and in recent years, the market has become increasingly saturated with a variety of niche coloring books. However, with so many coloring books on the market, it can be difficult for new artists and authors to break into the industry. Tinge World is poised to help new artists get their creative ideas into coloring books and into hands of colorists.

artist sketching a page on an illumination desk
artist sketching a page for a coloring book

In this blog post, we will explore whether the coloring book market is open to new artists and authors.


The Current State of the Coloring Book Market:

The coloring book market has experienced significant growth in recent years, with sales increasing by 12% in 2015 and 24% in 2016. However, the market has become increasingly saturated, with many established authors and artists dominating the market.


Many of the coloring books currently on the market are published by large publishing houses, making it difficult for new artists and authors to break into the industry. Additionally, many of the coloring books are tied to popular franchises, such as Harry Potter or Game of Thrones, making it difficult for new artists and authors to compete with the established brands.


Challenges for New Artists and Authors:

One of the biggest challenges for new artists and authors is getting their work noticed by publishers. Many publishers receive a large number of submissions and may not have the resources to review them all. Additionally, publishers may be hesitant to take a chance on new artists and authors, preferring to stick with established brands and authors that have a proven track record of success.


Another challenge for new artists and authors is competing with established brands. Many consumers are drawn to coloring books that feature their favorite franchises or popular themes, making it difficult for new artists and authors to gain traction in the market.


Opportunities for New Artists and Authors:

Despite the challenges, there are opportunities for new artists and authors to break into the coloring book market. One opportunity is the rise of self-publishing platforms such as Amazon's Kindle Direct Publishing. These platforms allow artists and authors to publish their own coloring books and sell them directly to consumers.


Another opportunity is the rise of niche coloring books. While the market for traditional coloring books may be saturated, there is still room for new artists and authors to create coloring books that cater to specific interests or groups of people. For example, there are coloring books for fans of specific TV shows, movies, or video games, as well as coloring books that focus on specific themes, such as animals, flowers, or mandalas.


While the coloring book market may be saturated with established brands and authors, there are still opportunities for new artists and authors to break into the industry. Self-publishing platforms and the rise of niche coloring books offer opportunities for new artists and authors to create and sell their own coloring books. While the market may be challenging, with persistence and creativity, new artists and authors can find success in the coloring book industry. Let Tinge World help you get your creative art and ideas into your own coloring book!


Bibliography:


Publishers Weekly: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/72733-coloring-books-are-still-booming-and-publishers-are-still-launching-them.html

Amazon Kindle Direct Publishing: https://kdp.amazon.com/en_US/

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